Xinomavro of Naoussa was the only wine which after the transatlantic trip to America would arrive unspoiled. Other wines would turn into vinegar.
The wine of Naoussa which travelled everywhere (Austria, Hungary, Egypt) justified the fame of the phrase which accompanied it wherever it went: "Wine like that of Naoussa is carried in a kerchief". This reputation also holds today. With the same strict adherence to the quality of the wine. With the same dedication to tradition.
In the early 20th century, the vineyards of Naoussa were infected with phylloxera and their gradual destruction began. During the 1960s, with the assistance of specialized scientists (Mrs. Kourakou-Dragona, Mr. Vlachos), an enormous struggle commences having as its purpose the revival of viniculture in the area. In 1968, Boutari company, having linked its name to the production of Naoussa wines since 1879, transforms 520 stremmata (130 acres) of wild trees and brush into a vinery at Giannakochori, Naoussa, cultivating, by the latest methods of viniculture, the area's grape, the xinomavro.
The struggle continued and resulted in Naoussa vinery -which in the meantime was legally patented as a Vinery Zone of Origin Labelled Production- stretching today over an expanse of 7000 stremmata (1750 acres). Many younger vine growers, using contemporary winery techniques which have been adapted to the soil and climatic conditions of the Naoussa wine production zone, successfully continue the production of exceptional wines. The total produce of Naoussa Origin Labelled wines is of the magnitude of 2,500,000 litres, of which 30-40% is exported. Another 2,000,000 litres of red, rose and white wines are also produced in the area. Almost all of the large and smaller wineries of Naoussa are open to visitors, and are included on the "Wine Road of the Macedonian Kings", which comprises a route through the vinous roads of Macedonia.